AI-Native Nutrition Company

Building precise macro tracking for the real world.

FitMacro Technologies Inc. is a Canada-based health technology company. Our flagship app, FitMacro, uses computer vision and AI to turn everyday meals into accurate calories and macros — from photos and text — in seconds.

Made in Canada Privacy-first, no data reselling Built for everyday people & athletes
Products

FitMacro — AI-powered macro tracking app

Our flagship product helps users track calories and macros accurately without manual searching and guessing. Designed for cutting, maintaining, and lean bulking — from beginners to serious lifters.

AI food recognition Photo & text input Macro tracking

For everyday users & athletes

FitMacro combines computer vision, verified food databases, and custom prompts to estimate nutrition with high precision. Users can track their meals, macros, and progress without spending minutes on every plate of food.

  • Instant nutrition from photos and text descriptions
  • Daily calorie and macro goals for cut, maintain, or gain
  • Multi-language interface and AI coaching
  • History of meals and progress over time

Available on iOS. Android and additional tools are planned as the platform grows.

Accurate photo analysis
Uses AI + high-quality datasets to estimate nutrition for real-world meals, not just ideal stock photos.
Macro-focused
Tracks protein, carbs, fats, and calories so users can align daily meals with their training goals.
AI coaching
Offers guidance and explanations directly in the app, helping users understand how to eat for their goals.
Built for global users
Support for multiple languages so users can track and chat with the AI coach in the language they are most comfortable with.
Technology & Approach

AI native, privacy-first, practical

FitMacro Technologies Inc. builds on top of modern AI models, computer vision, and structured prompts, combined with trusted nutrition databases. Our focus is real-world accuracy and user trust, not selling data.

AI & computer vision Structured prompt design Nutrition databases

How it works under the hood

Our backend orchestrates image analysis, structured JSON prompts, and external nutrition data sources to generate consistent and transparent macro estimates. The system is designed for extensibility — from new food types to future integrations.

  • Layered AI prompts tailored for nutrition use-cases
  • Integration with high-quality food databases
  • Careful error handling and user-facing transparency
  • Architecture ready for future health-data integrations

Data protection & user trust

We design FitMacro with a simple idea: your data is about your health, not our ads. Our goal is to handle user information carefully and transparently, and to keep improving our protections as we grow.

  • We focus on using data to improve user experience and accuracy
  • No data reselling to third-party advertisers
  • Clear in-app messaging about how information is used
  • Planned future improvements to permissions and controls

For detailed information, please refer to the official privacy policy and terms once they are published on this site.

Company

About FitMacro Technologies Inc.

FitMacro Technologies Inc. is a Canadian company focused on building practical AI tools for nutrition and health. We are product-led and obsessed with real-world results, not just demos.

  • Incorporated in Canada as FitMacro Technologies Inc.
  • Operates remotely with a strong connection to users and gyms in Canada
  • Focused on nutrition, body composition, and long-term health outcomes
  • Building a portfolio of tools around the FitMacro ecosystem

What we’re building next

Over time, our vision is to expand beyond tracking into coaching and deeper health insights — while staying simple enough for everyday use.

  • Richer analytics for progress and adherence
  • Smarter AI coaching around habits and lifestyle
  • Deeper integration with health and fitness ecosystems
Contact

Business & partnership inquiries

For collaboration, press, partnerships, or support related to FitMacro, please use the contact information below.

Please do not send any medical emergencies via email. For urgent health issues, contact your local emergency services or healthcare provider.

Important: FitMacro and any related tools are not a substitute for professional medical advice, diagnosis, or treatment. Users should always consult a qualified healthcare professional regarding nutrition, training, and health decisions.