FitMacros Privacy Policy

Effective Date: February 2025
Last Updated: June 24, 2026

FitMacros ("we," "us," or "our") is a nutrition and fitness tracking app provided by FitMacro Technologies Inc. This Privacy Policy explains how we collect, use, disclose, retain, and protect information when you use FitMacros, including its AI meal analysis, AI coaching, notifications, subscription, Apple Health, and connected FitFace AI features.

1. Plain-English Summary

Most detailed meal records remain on your device. Information needed for account access, subscriptions, meal-photo analysis, connected-app features, AI coaching, and notifications is processed by our service providers or our backend. AI coaching may use account-linked nutrition, activity, recovery, and profile summaries. Original FitFace AI photos are not included in coaching sync.

We do not sell personal information or use it for targeted advertising. FitMacros is a wellness tool, not a medical device, and does not provide diagnosis or medical treatment.

2. Data We Collect

Account and profile information: Email address, app user ID, linked-app identifiers, age, sex, height, weight, goals, target weight, activity level, timezone, and calorie or protein targets.
Meal and nutrition information: Meal descriptions, photos you submit, estimated calories, protein, carbohydrates, fat, sodium, micronutrients, favorites, meal history, and daily totals.
Fitness and wellness information: Manually entered workouts and, with your permission, limited Apple Health data such as steps, exercise or workout minutes, active energy, and heart-rate information. Available data varies by device and permissions.
Connected FitFace AI summaries: Sleep, hydration, steps, workout minutes, scan-completion status, and derived scores or wellness signals. Original FitFace AI face or body photos are not sent through this coaching sync.
AI coaching information: Daily and weekly summaries, coaching recommendations, selected actions, progress or momentum signals, and interactions with coaching features.
Notifications: Push notification token, platform, timezone, notification preferences, and delivery or coaching-event logs.
Purchase information: Product identifiers, subscription status, entitlement status, transaction information, and purchase receipts handled by RevenueCat and the applicable app store.
Device and diagnostics information: App version, platform, device-related identifiers, crash reports, performance data, and security or abuse-prevention information.
Trial-prevention identifiers: One-way hashes derived from certain account or device identifiers may be retained to prevent repeated free-trial abuse.

3. Where Data Is Stored

Detailed meal history, favorites, and progress records are primarily stored locally on your device. The app may send or store the following information outside your device when required to provide a feature:

Account and authentication records with Firebase;
Temporary meal-photo uploads and analysis requests;
Subscription and entitlement records with RevenueCat and app stores;
Account-linked profile, nutrition, micronutrient, activity, recovery, coaching, and notification summaries on our ecosystem backend; and
Information included in requests to AI providers for meal analysis or personalized coaching.

Deleting the app removes local data from that device but does not by itself delete account, subscription, or backend records.

4. How We Use Your Data

Analyze submitted meals and estimate nutrition;
Display nutrition, macro, micronutrient, fitness, and progress information;
Generate daily and weekly AI coaching using recent nutrition, activity, sleep, hydration, goals, and progress summaries;
Identify food-based micronutrient trends when enough qualifying meal data is available;
Schedule and deliver coaching and reminder notifications;
Connect FitMacros and FitFace AI experiences;
Authenticate users, manage subscriptions, and provide support;
Secure, troubleshoot, and improve the app; and
Prevent fraud and repeated trial abuse.

AI output and nutrition estimates may be incomplete or inaccurate. Micronutrient coaching is based on logged estimates and is intended to suggest ordinary foods, not diagnose deficiencies or prescribe supplements.

5. Legal Bases (GDPR/EEA/UK)

Contract: To provide core app features.
Consent: For analysis of meal photos and processing of health-related meal data.
Legitimate Interests: Security, fraud prevention, and app improvement.
Legal Obligation: Compliance with financial and consumer protection laws.

6. Sharing and Disclosure

We disclose information to service providers only as needed to operate the app:

OpenAI: Processes meal images or descriptions and account-linked summary data used to generate AI coaching. We instruct providers to process the information only for the requested feature and use provider controls that limit storage where supported.
Firebase (Google): Authentication, app services, and temporary file storage used during analysis.
RevenueCat: Subscription and entitlement management.
Apple App Store and Google Play: Billing, distribution, and transaction validation.
Our ecosystem backend and hosting providers: Connected-app summaries, AI coaching preparation, push-token registration, and notification delivery logs.
Diagnostics providers: Crash and performance information where enabled.

We may also disclose information when required by law, to protect users or our services, or in connection with a corporate transaction subject to appropriate safeguards. We do not sell personal information or share it for targeted or cross-context behavioral advertising.

7. Data Retention

Meal photos: Intended to be temporary and deleted after analysis completes. Temporary copies may persist briefly in provider backups or operational logs.
Local records: Retained until you delete them, clear app data, or uninstall the app, subject to any in-app automatic retention rules.
Account, ecosystem, coaching, and notification records: Retained while needed to provide connected features, maintain security, resolve disputes, and meet legal obligations.
Purchase records: Retained by RevenueCat and app stores according to their policies and applicable law.
Hashed trial-prevention records: May be retained for fraud prevention even after account deletion because they are designed not to reveal the original identifier.

When information is no longer required, we delete or de-identify it according to our operational and legal requirements.

8. Your Rights

Depending on your region, you may have the right to:

Access your data
Correct inaccurate data
Delete local meals or fitness logs and request deletion of your account and backend ecosystem data
Withdraw consent or revoke Apple Health access
Request data portability (where applicable)
GDPR/EEA/UK rights to restriction and objection
California rights (CCPA/CPRA): access, correction, deletion

Use the in-app account deletion controls for the data they cover. To request deletion of backend ecosystem, coaching, or notification records, email info@fitmacro.ca from the address associated with your account. We may retain information where legally required or necessary for security and fraud prevention.

9. Children’s Privacy

FitMacros is not intended for children under 13 (or under 16 in EEA/UK). We do not knowingly collect children’s data.

10. Security

We use reasonable administrative and technical safeguards, including encrypted network connections. No system is completely secure. You are responsible for securing your device and login credentials.

11. International Data Transfers

Your data may be processed in Canada, the United States, and other regions where our providers operate. We rely on lawful transfer mechanisms, including Standard Contractual Clauses.

12. Not Medical Advice

FitMacros provides general wellness information and estimates. It does not diagnose, treat, cure, or prevent any disease or medical condition. Do not use the app for emergencies or as a substitute for a physician or registered dietitian. Consult a qualified professional before making decisions involving a medical condition, pregnancy, eating disorder, allergy, deficiency, medication, or supplement.

13. Changes

We may update this Policy. Changes are posted on this page with an updated date.

14. Contact Us

FitMacro Technologies Inc.
Toronto, Ontario, Canada
Email: info@fitmacro.ca

We do not track you across third-party apps or websites for advertising.